Ryan DeMaderios
Healthcare commercial operator and Founder of Bridgepoint Therapies. Former Luna Regional Director, Southern US.
About
Ryan DeMaderios is the founder and CEO of Bridgepoint Therapies. Over the last 20 years, he has built a healthcare commercial career across sales, business development, and executive leadership, most recently as Regional Director, Southern US at Luna.
At Luna, he personally produced roughly 45 percent of the company's ARR as an individual contributor before promotion. As a leader, he built and managed a team of 10 direct reports and 15 cross-functional partners, taking four zero-to-top metros to $7M to $14M+ in annualized revenue and growing the Arizona market by 145 percent.
His direct contracting relationships span UCLA, Cedars-Sinai, Cleveland Clinic Florida, Mayo Clinic Phoenix, Hoag, Scripps, and other major health systems. Over two decades, he has focused on building high-trust relationships with the clinicians and health systems that Bridgepoint is now designed to support.
Off the clock: snowboarding, surfing, skateboarding, hiking, Muay Thai, reading, cooking, coaching.
What I am building now
Bridgepoint is the operating platform that lets independent PT, OT, and SLP clinicians run their own practice without needing an MBA or a $250K line of credit.
V1 gives therapists everything they need to treat patients under their own license: onboarding, scheduling, credentialing scaffolding, billing hooks, and clinical documentation, priced like software at $199 per month. As caseloads grow, the platform scales with them, up to $1,499 per month for full patient routing.
Traction & Validation
- 30 structured pricing interviews completed with practicing clinicians across the Southern US.
- 9 of 10 clinicians committed to subscribe at $199 per month for V1 and transition to the V2 tier ladder as caseloads grow.
- Referring orthopedic physician pods ready to route patients upon launch.
- 170K+ verified clinician contact list ready for launch activation.
- Moat: SaaS-priced platform that never touches billing or insurance contracts, protecting the clinician's independence and the software business model.
Selected Work
Regional Director, Southern US
August 2022 to May 2026Luna
Led commercial operations and sales. Personally produced 45 percent of company ARR as an individual contributor before promotion. Built and managed a team of 10 direct reports and 15 cross-functional partners, taking four zero-to-top metros to $7M to $14M+ in annualized revenue and growing the Arizona market by 145 percent.
Creator, Luna PAC Program
August 2022 to May 2026Luna Outpatient Physical Therapy
Spearheaded the category pivot into post-acute surgical care. Designed surgeon-customized pathways and dedicated triage structures that reduced readmissions at Hoag by 28 percent, achieved 107° TKA range of motion at 2 weeks post-op (national average), and maintained 99 percent patient satisfaction.
CMS TEAM Strategy Presentation
Q3 to Q4 2025Transforming Episode Accountability Model
Authored the internal integration strategy for the mandatory CMS bundled payment program. Prepared clinical pathway alignment and referring-provider talk tracks a quarter ahead of the January 2026 launch, establishing a key competitive advantage.
Commercial Leadership
Prior to LunaRed Pill Medical & C3 Patient
Reported directly to the CEO, establishing healthcare sales strategies and managing enterprise partnerships with specialist practices.
Applied Clinical Exercise Researcher
Circa 2001Thomas W. Storer, PhD Study
Designed protocols examining aerobic, anaerobic, and combined exercise modalities on cardiovascular vitals for hemodialysis patients. Study conducted under Storer at El Camino College and Charles R. Drew University of Medicine and Science.
Corrective Exercise Specialist
20-Year PracticePrivate Practice
Twenty-year applied physiology practice. Trained NFL Hall of Famer Michael Strahan, Giants co-owner Steve Tisch, athletes from the Lakers and LA Galaxy rosters, dozens of professional UFC combatants, and members of the Katzenberg family. Traded corrective exercise programming to train Muay Thai with Jake Poss, Jermaine Soto, and Kristof Szyszkiewicz.
Things I have built
Concrete artifacts, systems, and structures built throughout my career:
- bridgepointtherapies.com The public marketing site for the therapist independence platform.
- V1 Clinician Product Prototype A clickable clinician-facing prototype used in investor and design-partner conversations.
- Luna PAC Program Standardized post-op pathways, surgeon-specific custom onboarding motion, and clinical protocols.
- Luna Sales Playbooks The national sales training playbook and orthopedic sales follow-up playbook.
- CMS TEAM Integration Playbook Full talk tracks, clinical pathway guides, and positioning presentations for the 2026 model.
- Bridgepoint Pricing Systems Validated V1 and V2 pricing structures and graduated clinician tier ladders.
- Therapist Contact Database A verified outreach list of 170K+ U.S. physical, occupational, and speech therapists.
How I think
01Software, Not Labor Takes
Healthcare software should never sit between the provider and the payer. The moment a platform takes a revenue share or touches reimbursement, it becomes a labor agency. Software pricing preserves clinician independence and keeps incentives aligned.
02Solve the Structure, Not the Execution
When performance hits a ceiling, look for a mismatch in the operating model rather than demanding more effort. Category pivots succeed when you align workflows with physician preferences and clinical pathways. True leverage comes from fixing structural gaps.
03Producers Must Also Multiply
A high-performing operator must lead by example while coaching others to repeat the pattern. Sourcing and closing key deals is only half the job. True scale is achieved by building training playbooks that turn zero-experience hires into top performers.
04Treat Customers as a Community
A list of contacts is just a database until you build a relationship. Growth in specialty healthcare is driven by trust, personal communication, and social fabric. Word of mouth reactivates networks more effectively than generic marketing templates.
Credentials
Licensed Real Estate Professional (CA DRE #02134926). Active license since 2021, Rookie of the Year during 2021 to 2023 tenure at Keller Williams Beach Cities. Selective luxury residential practice in Southern California, with Costa del Sol (Marbella/Málaga) network development beginning 2027.
Contact
If you want to reach out to discuss Bridgepoint Therapies, healthcare commercial operations, or potential partnerships, please use one of the direct links below.